Lafarge India Appoints Rediffusion DYR

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Lafarge India has appointed Rediffusion DYR as its new creative agency. Rediffusion has been given the brief for creating, preparing and directing brand specific communication for Lafarge India.

The agency shall conceptualise ideas, develop modules designs and work plan for creative, promotional layout, artwork and design. They will create and recommend the basic creative strategies and themes for Lafarge India. The media arm of the agency has already been handling the account.

Lafarge is a leading brand in Eastern India and has three products namely Lafarge Concreto, Lafarge Duraguard and Lafarge PSC. The company also offers guidance to homebuilders through the Lafarge Home Building Centre. M S Dhoni, the Indian captain, is the brand ambassador for Lafarge Concreto and has been associated with the brand for the last three years.

Speaking about the association, Madhumita Basu, Sr. VP Marketing Lafarge India said, “It’s a challenging environment for the cement industry. We look forward to our new partnership with Rediffusion DYR to bring in fresh ideas and market understanding that will take the Lafarge brand to new heights.”