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Toshe: Especially For You! “Fun with Luxury”
With a view of providing something different and luxurious to the people, the year 2010 saw the commencement of the brand “Toshe”. “Toshe” entered the league of customized accessory designing with a bang. She launched her name with a Wedding collection and in a very short span of time has carved a niche for herself in this arena.
The name “Toshe” exists because of two reasons. Firstly, it is actually inspired from the word ‘touche’ meaning ‘touched’ in French. Second and most importantly, it also stands for “Tosha Patel Chowksi”, the designer and founder of the label. “I wanted the brand name to be something of me and so this name was the best to go with”, adds this young designer.
“Bags are a very important part of our lives. It’s not just an accessory; it’s an inevitable part of our everyday life. We practically live out of our bags. I believe one’s taste in bags says a lot about their lifestyle and also personality. Hence starting from bags was given.
At the moment we design mainly handbags, fashion accessories like cuffs, jewellery and other little bag accessories”, Tosha asserts.
Playing with the most basic toys of designing Toshe products are a mix pot of lot of ideas blended together. Their USP is how they use colors, textures and different shapes to create something different and luxurious. “We don’t restrict our designs in terms of any material or style. We believe in designing with freedom, with not restricting ideas to any particular fashion or trend”, Tosha, the brain behind “Toshe” tells us.
Toshe products are unique and a lovingly handcrafted art form in itself. Toshe products are also deeply influenced by our rich Indian culture and heritage. The designs in their products depict a color of India. The end result of their products come out extremely different for a modern time but it is all derived from being very Indian and very traditional at the core.
Tosha Patel Chowksi, the creative genius behind this venture was always inclined towards designing wearable art. She did her bachelor’s in Painting for the Faculty of Fine Arts, MSU Vadodara and then studied Fashion Accessories at Cordwainers - London College of fashion. “I loved the fact that I could add a little bit of me in whatever I made even in accessories – just like painting. They became an expression of my thoughts and more importantly ‘me’”, she adds.
Her journey started with her love for designing bags and today she is a name across the globe and hold loyal customers for the luxury that her products entail.
Toshe products are not material oriented as they intend to experiment and always get something new and different to deliver. They use different types of materials in their products. They use fabrics like Indian brocades and silks, denim, velvet, genuine leather and also faux leather.
So, if you’re bored with the same collecetion that you find everywhere and if fun and luxury is what you are looking for, then Toshe is where you need to hit.
Everyone is eagerly waiting for the new collection called ‘Princess & the Bird’, to see what new surprises it holds.